Market Intelligence Research

What Is Market Intelligence Research?

Our team provides valuable insights into your program’s current market trends, emerging opportunities and competitive landscape. Armed with a deep understanding of student challenges and motivations, you will be better positioned to make data-informed decisions that elevate your offerings.

Types of Market Research

Market Viability Reports

Assess the potential success and viability of your program offerings within a specific market, focusing on key factors like market size, demand, competitive offerings and industry trends.

Competitor Analyses

Help your programs stand out in the highly competitive health sciences education landscape by taking a look into the strengths and weaknesses of peer college and university programs.

Academic Briefings

Provide your departmental stakeholders with transparent insights into any program-specific issue, challenge or opportunity—equipping them to make informed, aligned, future-focused decisions.

Program Demand & Marketing Forecasting

Gain insight into future student interest in your degree program by analyzing market size (the number of prospective students seeking your program), search trends, and keyword volume to determine whether there is sufficient and growing demand. This will help you make an informed decision about launching, expanding, or adjusting your offering.

Program Insights: How do we stack up against other online programs? We are more affordable and are faster to complete than the national average.

Data That Drives Decisions

Office of Digital Learning provides market viability analyses on all online and hybrid programs. These define programs’ market segment and market penetration and assess overall program viability data, which is key to developing programmatic marketing plans.