MARKETING & Recruitment Support

Integrated Marketing & Recruitment Approach

Attract a strong pipeline of potential students to your online or hybrid program with an impactful digital marketing and recruitment strategy. Through paid digital and social media ad campaigns, automated emails, texts, calls and more, we turn prospects into leads—and leads into enrolled students

Marketing Recruitment Services

Paid Ad Campaigns

Drive inquiries and applications by reaching the right audience. We create and manage targeted ad campaigns across platforms like Google Search, Facebook, Instagram and LinkedIn. These ads are designed to reach prospective students who are actively searching for programs like yours, helping increase bot awareness and conversions.

Organic Social Media Promotion

Engage current and prospective students through strategic, story-driven content that resonates. We plan and publish a mix of visuals, including graphics, carousels, and short-form videos (such as Reels), to highlight program features, student testimonials, faculty spotlights, news and events.

Measurement, Tracking & Optimization

We don’t just launch campaigns—we continually track performance every step of the student pipeline using comprehensive interactive Tableau Dashboards that provide a snapshot of easy-to-digest data tailored to your specific goals. This enables us to refine our tactics in real time, improving visibility, engagement and ultimately, enrollment.

Email & Text Campaigns

Communicate directly with prospective students using personalized and timely email and SMS nurture campaigns. We set up automated journeys to keep leads informed and engaged throughout the recruitment funnel.

SEO & Web Enhancements

Improve online visibility and help prospective students find relevant programs and information through search engine optimization (SEO) strategies, including keyword research, on-page optimization, content development and technical SEO enhancements that drive organic traffic and inquiries.

Boosting Program Visibility +50%

Our strategic marketing approach in lead generation and admissions funnel optimization has resulted in a +50% increase in qualified prospective student leads.

Melissa C. Palmer, JD LCSW ACHP-SW APHSW-C Director, Master of Science in Palliative Care (MSPC) and Interprofessional Palliative Care Graduate Certificate (IPCC) programs and Allied Health Lead

Over the past two years, the Office of Digital Learning (ODL) has transformed the palliative care programs' branding to be polished and professional. The tenacious marketing strategy has increased the number of appropriate applicants, and we expect an increase in enrolled students from past years. Innovative messaging from ODL enhances our local, national and international presence as an exemplary palliative care education program.